“Stories are how things stick.” – Forest Bell
Do you still remember the stories your teachers told you in grade school? Do you still know the words for a song that helped you remember something? Do you remember the stories your parents told you growing up? Have you read a book and lost yourself in time, and looked up an hour later remembering where you are?
What did you see today that you want to remember? What can you tell us about it? E. O. Wilson said that scientists are telling stories too, repeating in a different form the paleolithic ritual of hunting, dragging a carcass back to the group, and telling a story about it. (See Coyote’s Guide). How there are conventions and prizes awarded, and how the careers of the scientists depend on telling an accurate and compelling story.
https://en.wikipedia.org/wiki/Made_to_Stick
While I haven’t read this book, it and this concept were brought up constantly in a science and the media class:
SUCCES at making a story sticky
Simple — find the core of any idea
Unexpected — grab people’s attention by surprising them
Concrete — make sure an idea can be grasped and remembered later
Credible — give an idea believability
Emotional — help people see the importance of an idea
Stories — empower people to use an idea through narrative